Toegepast 18 - It's all in the air

exhibition design talent
Toegepast 18 - It's all in the air
13.10.2013 to 19.01.2014
For this 18th edition, Toegepast gathers six young designers. At first sight their work might seem dreamy, but more than ever, the designers stand with both feet in reality. They focus on interesting social problems, which they translate – each in their own way – in a concrete design project, thus making the virtual real and revealing hidden values.

With: Mats Horbach, Giacomo Piovan, Henry Baumann, Pieter-Jan Pieters, Mattijs Brands en Isa Tez. Coaches are Caro Van den hole en Kaspar Hamacher.

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Opening exhibition 12 October 2013 at 7.30 p.m.


Giacomo Piovan presents a technological system in which nature can once again become our future industry. It is Henry Baumann’s objective to address the state of our planet by giving new life to waste. In the work of Mattijs Brands sustainability is also a key concept: he advocates an architecture that can continuously be adapted in subtle ways to meet the needs of the era.

The other three designers question the technological evolution of our society. Pieter-Jan Pieters wants to help people to consciously choose for an offline life, in order to allow our human, real social life to once again gain the upper hand. Isa Tez also views her installation as an invitation of the audience to escape the hectic outside world, and to once more contemplate its own life. Finally, Mats Horbach who wishes to offer a counterbalance to the technological revolution by showcasing the wondrousness of things such as the functioning of radio. In this way he aims to stimulate people to start re-using their imagination, which according to Horbach, is sorely needed these days.

Coaches Caro Van den hole and Kaspar Hamacher visually translated the fact that the project floats between the virtual and reality through their staging. The thin wooden panels, suspended by means of copper pipes and black threads, literally create a background allowing the designers to tell their stories. In order to let them make the invisible visible.

About the coaches

Given that both Caro Van den Hole and Kaspar Hamacher took part in Toegepast 14, they understand better than anyone the importance of such initiatives for young designers. They provide individual support, graphical branding and staging for Toegepast 18.

Caro Van den hole (1983) has set up her own creative agency, MaisonCaro ( As the name suggests, it is a ‘house’ with multiple rooms, housing at the same time art, sustainable objects and installations presented as self-willing performances. She has succeeded in striking a balance between problem solving product design and artistic freedom, with an often poetical and especially ‘clean’ result. 

Ask Kaspar Hamacher (1981) ( to work with wood and something wonderful happens. Time and time again the designer excels at exposing the soul of the materials, and in creating unique, personal and authentic pieces. Hamacher values artisan skills and has a great love for the materials he uses. By handcrafting everything he consciously seeks the boundary between design and art.


Toegepast 18
Mats Horbach - Ode aan het Niets
Mats Horbach - portret (c) Kristof Vrancken
Mattijs Brands - 365 l 4
Mattijs Brands - portret (c) Kristof Vrancken
Isa Tez - portret (c) Kristof Vrancken
Isa Tez - Cosmic Stewardess
Henry Baumann - portret (c) Kristof Vrancken
Henry Baumann - 4 1/2 circles
Giacomo Piovan - portret (c) Kristof Vrancken
Giacomo Piovan - Farming Pollution
Pieter-Jan Pieters - portret (c) Kristof Vrancken
Pieter-Jan Pieters - The Social Project


design exhibition
23.11.2014 to 01.03.2015
12.10.2013 at 19h30
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